Thursday, September 29, 2022

How to get more social media followers

Crowd close up from Flickr Commons

 How to get more social media followers

By James Elder

  1. Real time marketing- Real time marketing is marketing or advertising on the fly. This is especially effective when you plan it out and use your social media to advertise during a large trending event like the Super Bowl or World Cup.
  2. Influencer marketing- Influencer marketing is when you have a social media influencer or online personality advertise your product or service to their audience to sway them into purchasing what you're selling. This can also be done with celebrities as well such as using a musician to sell audio equipment or software.
  3. Create a daily, weekly, or monthly series- This is where you create a series of videos or clips that are relevant to your product and get your audience in the habit of looking forward to what you post next and entices them to purchase your product.
  4. Run a contest or give away- It's show that social media accounts that hold some form of a contest or give away grow 70% faster than those that don't which increases your audience and makes your product appear to be even more appealing to the masses.
  5. Hosting an AMA- Hosting an AMA, or ask me anything, is a great way to interact with your followers and allows them to learn more about you, your company, and the product you're selling through a Q&A. This is especially effective when you already have an established audience or customer base and have had some experience.
  6. Video Content- Using videos, you can keep your potential customer's attention easier while advertising and giving information about your product. This is mostly effective with shorter videos or clips less than 30 seconds.
  7. Team up with another brand- Team up with another brand that isn't your competitor but may have a similar audience or customer base. These campaigns are a winning situation for both companies and can be used to advertise special promotions for both companies products and increase sales and profit.
  8. How tos and tutorials- If it works for the product you're selling, posting how tos and tutorials can be an effective way to gain customer interest by showing how your product is beneficial and useful and makes it more appealing.
  9. Run a social-exclusive deal- Running special sales or deals exclusive to followers on your social media is a good way to entice others to follow your page and gain a larger audience or potential customer base by enticing them with special deals or promotions on your product.
Plus one extra: Marketing with purpose- Marketing with a clear purpose beyond profit will increase a businesses chance of growth and success.

Sunday, September 25, 2022

Webpage Accessibility for visually impaired and hard of hearing

 Not all people can read your social media messages. In fact, over 12 million Americans 40 and older have some sort of visual impairment with 1.3 million legally blind. 

The number of young people under 18 with vision difficulty was 547,083 in 2019. Visual impairment cases in the U.S. are expected to double by 2050


John Whiting of WebAim talked about 10 things that PIOs (andweb developers) can do to make web content more accessible.


1.     Understand your responsibilities


Web Content Accessibility Guidelines were developed in 1999, revised in 2008 and updated in 2018. A checklist of standards is available onthe WebAim website. These are mandated by federal statutes, including the Americans with Disabilities Act.

Types of Assistive Technology Used


2.     Use proper heading structure from headings styles


This is a chart of acceptable heading styles listed in Word.


3.     Give images alternative text


Alternative text should be:

• Be equivalent.

• Be succinct.

• NOT be redundant.

• NOT use the phrases "image of ..." or "graphic of ..." to describe the image.


4.     Format your tables

  • Caption or heading
  • Table headers
  • Column or row


5.     Choose text colors with good contrast

This tee-shirt is red, but the color blind see it in green.


 Yellow is one of the hardest colors to see in an advertisement or presentation slides.


6.     Don't rely on color

  • Ensure enough contrast
  • Don’t rely on color alone.
  • Don’t remove underline from links


7.     Make links descriptive

Poor – Click here

Good – Click here for our campus map

Better – Click here for our campus map

Best – Campus map


For more information on this topic, read Humanitarian Crisis in Ukraine since 2014-


8.     Use lists correctly


Use numbers when there is order or a hierarchy.

Use bullets when equal importance.



9.     Use captioned videos

Descriptive transcripts are recommended for all media.


10.  Convert (don’t Print) to PDF

 If Create PDF is not available, use “Save As” 




Source: WebAim presentation for the the Utah PIO conference. (September 13, 2022).