HomeAdvisor Releases 2015 True Cost
Report
April 6, 2015 (Golden, Colo.) – Almost
half of homeowners put off home projects when they don’t have reliable cost
information, according to HomeAdvisor’s 2015
True Cost Report*. The report provides
insight into how cost influences homeowners’ approach to home projects, as well as the struggles
homeowners face in planning and budgeting for projects. The report, comprised
of data submitted to HomeAdvisor’s website and True
Cost Guide, as
well as results from a recent survey* conducted among homeowners, also includes
an interactive infographic that compares costs for
more than 50 home projects at the local and national level.
Leah Ingram |
“What the report
uncovered is that homeowners want a better way to research home project costs,”
said HomeAdvisor’s personal finance expert, Leah Ingram. “More than a third of
homeowners don’t know how much it will cost to hire a professional for home
projects and sixty eight percent of homeowners are concerned about overpaying
without a reliable source for cost information.”
Highlights
of the 2015 True Cost Report include:
- Two thirds of homeowners are concerned
about overpaying for a home project, and more than one third of homeowners
don’t know how much it will cost to hire a professional for home projects.
- The majority of homeowners paid
for recent projects with available funds as opposed to financing.
- Homeowners plan to spend
roughly the same amount on home projects in the upcoming year as in the
past year.
- Women are significantly more
concerned about overpaying and finding a reliable cost source than men.
- Millennial homeowners, more
than any other group, either put off a project when they don’t know how
much it will cost or attempt to complete the project on their own.
- When asked to provide
estimates for home projects, homeowners have a tendency to estimate that
projects cost less than the actual cost.
The True
Cost Report interactive infographic includes current cost trends for more than
50 popular home projects. Project cost trend highlights include:
- Homeowners paid the most for a
bathroom remodel in San Francisco, Los Angeles, Memphis and San Diego.
- The average national cost of
painting a home exterior is $2,500, with most homeowners spending between
$1,500 and $3,600.
- The average
national cost of remodeling a kitchen is $19,935, with most homeowners
paying between $10,957 and $30,000.
True Cost
Guide gives homeowners guidance on what they can expect to pay for home
projects in their local area by providing cost information for more than 350
projects based on data reported by real homeowners.
About HomeAdvisor
HomeAdvisor.com is a local
services home improvement marketplace providing homeowners the tools and
resources for home repair, maintenance, and improvement projects. HomeAdvisor’s
patented ProFinder technology matches
homeowner’s projects to the nation’s largest network of over 85,000
pre-screened home professionals; Pro
Reviews
lets homeowners read verified customer reviews of home professionals; Instant
Booking allows homeowners to schedule services with background-checked home
professionals online, as well as see pricing for jobs prior to booking; True Cost Guide provides the average
cost of home projects coast-to-coast based on data from real homeowners; and
the interior design app DesignMine provides an inspirational and collaborative platform for
remodeling projects. Additionally, the field service management software mHelpDesk helps
professionals streamline their business through
scheduling, managing, and invoicing tools. Access to all
of HomeAdvisor’s resources is free for homeowners, with no membership or fees
required. HomeAdvisor is based in Golden, Colo., and is an operating business
of IAC (NASDAQ: IACI).
*Data included in the True Cost Report is based
on the number of service requests submitted through HomeAdvisor.com from March
1, 2014-March 1, 2015; project cost data submitted to True Cost Guide from April
4, 2008- March 1, 2015; and a survey conducted by Hanover Research on behalf of
HomeAdvisor. The survey was conducted among 367 homeowners, age 25 or older,
from February 2-4, 2015. All survey participants were involved in purchasing
decisions related to home maintenance and improvement projects completed in the
last 12 months.
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