Which is the true North Pole?

 

Santa's house in North Pole, Alaska has been a landmark since 1952. KTUU photo

There are actually four North Poles or maybe more depending if you count the numerous locations hwere Santa hangs his hat. 

The Geographical North Pole, also known as True North, is the highest point on Earth and the point where all lines of longitude converge. The Magnetic North Pole is the location where Earth's magnetic lines point straight down, and it is where a compass needle points. 

The Geomagnetic North Pole is the point where the Earth's magnetic field intersects the planet at the northern end, while the North Pole of Inaccessibility is the farthest point in the Arctic Ocean from any coastline.

 Getting to the North Pole

• There are only around 5 trips per year for 640 passengers
• A total of just 1,000 people a year reach this point
• You can get there on a nuclear powered ice-breaker 
• The Pole is around 700 miles from the nearest land
• There is not much wildlife at the Pole; however, you may see polar bears, seals, walrus, whales and all sorts of birds on the way.

When you get to the North Pole 90 degrees north where all lines of longitude meet, you will be standing on top of ice that is between 6-10 feet thick. Underneath is the ocean that is 13,000 feet deep.

Nuclear ice breaker parked at the North Pole.

The first circumnavigation of the globe through the North and South Poles occurred in 1965. A number of people have done that since then. In the late 80s, Australian aviator Dick Smith flew a Twin Otter aircraft around both the North and South Poles, following meridians of longitude. He began his journey in Sydney, Australia on November 1st, 1988 and returned on May 28th, 1989, making stops at both the North and South Poles and completing a full circumnavigation.

Sources: Feerick, J. (2020, December 28). Earth Actually Has Four North Poles. https://www.discovermagazine.com/planet-earth/earth-actually-has-four-north-poles.

Woodyatt, A. (2019, July 11). Flight crew breaks record for circumnavigating globe via both poles. CNN. Retrieved from https://www.cnn.com/travel/article/speed-record-circumnavigate-intl-scli/index.html

Getting an upgrade

By coincidence, I attended weapons of mass destruction (WMD) training at the Center for Domestic Preparedness in Anniston, Alabama during the week of the Boston Marathon bombing in April 2013. On my way home to Salt Lake City from Atlanta, Delta cancelled the flight. 

I wrote in my journal for April 19. "Blood test at 4:45 a.m. and then went to the Atlanta airport where I waited five hours for my plane to Chicago Midway and then to SLC where I arrived at 9:53 p.m."

As I recall, other passengers from the cancelled flight were able to catch earlier planes but 11 of us were left stranded in the airport. Most of us had attended the courses at Anniston. Finally, we got to Chicago and an unscheduled flight was brought in for us for the final leg home. There were 11 of us on the flight to Salt Lake City. Because first class was empty, we asked for an upgrade but were denied. So each of took an empty row and tried to make ourselves comfortable.

 

Photo Courtesy Flickr Commons

Victor M. Walker wrote December 2, 2022 in AFAR online magazine about getting upgrades. People are more likely to get upgrades, she wrote, if they are dressed in business attire. They also get upgrades if they have elite status. She interviewed Dave, an airline agent.

"Dave says there’s a saying among airline professionals that the closer a traveler gets to the aircraft, the more expensive an upgrade gets: If you’re offered an upgrade as an elite member, you typically won’t have to pay for it; if you’re offered one at check-in as a non-elite, you’ll pay a discounted rate. But you’ll pay the most if you’re trying to upgrade at the check-in counter. Taken together? It’s improbable a traveler without some sort of elite status is to receive an upgrade—and the likelihood that attire would be the sole reason for an upgrade on that flight to San Francisco virtually non-existent."

Crowd close up from Flickr Commons

 How to get more social media followers

By James Elder

1. Real time marketing- Real time marketing is marketing or advertising on the fly. This is especially effective when you plan it out and use your social media to advertise during a large trending event like the Super Bowl or World Cup.
2. Influencer marketing- Influencer marketing is when you have a social media influencer or online personality advertise your product or service to their audience to sway them into purchasing what you're selling. This can also be done with celebrities as well such as using a musician to sell audio equipment or software.
3. Create a daily, weekly, or monthly series- This is where you create a series of videos or clips that are relevant to your product and get your audience in the habit of looking forward to what you post next and entices them to purchase your product.
4. Run a contest or give away- It's show that social media accounts that hold some form of a contest or give away grow 70% faster than those that don't which increases your audience and makes your product appear to be even more appealing to the masses.
5. Hosting an AMA- Hosting an AMA, or ask me anything, is a great way to interact with your followers and allows them to learn more about you, your company, and the product you're selling through a Q&A. This is especially effective when you already have an established audience or customer base and have had some experience.
6. Video Content- Using videos, you can keep your potential customer's attention easier while advertising and giving information about your product. This is mostly effective with shorter videos or clips less than 30 seconds.
7. Team up with another brand- Team up with another brand that isn't your competitor but may have a similar audience or customer base. These campaigns are a winning situation for both companies and can be used to advertise special promotions for both companies products and increase sales and profit.
8. How tos and tutorials- If it works for the product you're selling, posting how tos and tutorials can be an effective way to gain customer interest by showing how your product is beneficial and useful and makes it more appealing.
9. Run a social-exclusive deal- Running special sales or deals exclusive to followers on your social media is a good way to entice others to follow your page and gain a larger audience or potential customer base by enticing them with special deals or promotions on your product.

Plus one extra: Marketing with purpose- Marketing with a clear purpose beyond profit will increase a businesses chance of growth and success.

Webpage Accessibility for visually impaired and hard of hearing

 Not all people can read your social media messages. In fact, over 12 million Americans 40 and older have some sort of visual impairment with 1.3 million legally blind. 

The number of young people under 18 with vision difficulty was 547,083 in 2019. Visual impairment cases in the U.S. are expected to double by 2050. 

 

John Whiting of WebAim talked about 10 things that PIOs (andweb developers) can do to make web content more accessible.

 

1.     Understand your responsibilities

 

Web Content Accessibility Guidelines were developed in 1999, revised in 2008 and updated in 2018. A checklist of standards is available onthe WebAim website. These are mandated by federal statutes, including the Americans with Disabilities Act.

Types of Assistive Technology Used

 

2.     Use proper heading structure from headings styles

 

This is a chart of acceptable heading styles listed in Word.

 

3.     Give images alternative text

 

Alternative text should be:

• Be equivalent.

• Be succinct.

• NOT be redundant.

• NOT use the phrases "image of ..." or "graphic of ..." to describe the image.

 

4.     Format your tables

• Caption or heading
• Table headers
• Column or row

 

5.     Choose text colors with good contrast

This tee-shirt is red, but the color blind see it in green.

 

 Yellow is one of the hardest colors to see in an advertisement or presentation slides.

 

6.     Don't rely on color

• Ensure enough contrast
• Don’t rely on color alone.
• Don’t remove underline from links

 

7.     Make links descriptive

Poor – Click here

Good – Click here for our campus map

Better – Click here for our campus map

Best – Campus map

 

For more information on this topic, read Humanitarian Crisis in Ukraine since 2014-

https://www.amazon.com/Humanitarian-crisis-eastern-Ukraine-since-ebook/dp/B09VHB59V7/

 

8.     Use lists correctly

 

Use numbers when there is order or a hierarchy.

Use bullets when equal importance.

 

 

9.     Use captioned videos

Descriptive transcripts are recommended for all media.

 

10.  Convert (don’t Print) to PDF

 If Create PDF is not available, use “Save As” 

 

 

 

Source: WebAim presentation for the the Utah PIO conference. (September 13, 2022). 

https://webaim.org/presentations/2022/pio/