According to a Buffer study, the best time to post to Facebook is between 1pm – 3pm on during the week and Saturdays. We also found that engagement rates are 18% higher on Thursdays and Fridays.
Other studies suggested the best time to post to Facebook is:
- Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot]
- Thursday at 8 p.m. [TrackMaven]
- 1–4 p.m. late into the week and on weekends [CoSchedule]
- Off-peak [Buzzsum0]
Since every study shows a different ‘best time to post’ the best time may depend on a number of factors that are specific to every business. Consider your industry, the location of your audience and when they are online, and sponsors.
Facebook IQ provides insights into Facebook users.
If you’re looking to find the best time to post on Facebook, the first best place to start is Facebook Insights.
Buffer describes the many factors for success on Instagram. Timing is most important. Their guide walks you through a step-by-step process to find the best times for your business to post.