Tuesday, April 20, 2021

Best Social Media for Business

 Top 15 Most Popular Social Networking Sites

15 top social media sites

 

Social network

Monthly Active Users

Facebook2,500,000,000
YouTube2,000,000,000
Instagram1,000,000,000
Qzone563,000,000
Weibo376,000,000
Twitter330,000,000
Reddit330,000,000
Pinterest200,000,000
Ask.fm160,000,000
Tumblr115,000,000
Flickr112,000,000
Google+111,000,000
LinkedIn106,000,000
VK97,000,000
Odnoklassniki 71,000,000
Meetup35,300,000


 

Social Networking App

Monthly Active Users

WhatsApp (owned by Facebook)1,500,000,000
Messenger (owned by Facebook)1,300,000,000
WeChat989,000,000
Instagram (owned by Facebook)800,000,000
QQ Chat783,000,000
QZone652,000,000
Viber249,000,000
LINE218,000,000
Snapchat200,000,000
YY122,000,000

The 6 Best Social Media Platforms For Your Business in 2021

 

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. Twitter
  5. Pinterest
  6. YouTube

1 Choose Social Media Platforms Where Your Audience is Located 

2 Choose Social Media Platforms That are Specific to Your Content Type

3 Limit the Number of Social Media Platforms You Choose to be On

 

The 6 Best Social Networks for Ecommerce Advertising

 

  1. Facebook.
  2. Instagram.
  3. Twitter.
  4. Pinterest.
  5. LinkedIn.
  6. Snapchat.

 

 

The 6 Most Effective Types of Social Media Advertising in 2021

 

 

The Different Types Of Social Media Platforms To Serve Ads:

  • Social networking (Facebook, LinkedIn, Google+).
  • Microblogging (Twitter, Tumblr).
  • Photo sharing (Instagram, Snapchat, Pinterest).
  • Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Three factors determine which social media to choose:

  1. Where your target customers are most concentrated (usage, groups, etc.)
  2. Where your target customers are most accessible (preferred media, ad targeting, etc.)
  3. Where your target customers most actively engage with ads (testing required)

 According to an extensive study done by AdEspresso, the average cost per click (CPC) of Facebook ads as of 2016 was roughly .28 cents and the cost per 1,000 impressions (CPM) was $7.19.

 Instagram’s engagement rates are 58% higher than Facebook’s and 2,000% higher than Twitter’s.

 Sellers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on Instagram.

Twitter is a viable network for organic engagement. Brands don’t need to pay in order to reach their followers, which enhances the platform’s value even when running paid ads.

 On average, a thousand ad impressions (CPM) on Twitter ads cost between $9 and $11 while clicks cost roughly 25-30 cents each. Both optimized campaigns bring about similar levels of engagement for a minuscule price difference.

 Engagement is highly on Pinterest. Images are effective in showing custom product creation. Users use Pinterest to find and purchase creative products. CPM ois $5.30 and a CPC is $1.52,

LinkedIn focuses on the business to business (B2B) market. Advertising costs from $2-$7 prt vlivk (CPC).

On any day Snapchat reaches 41% of 18-34 year-olds in the U.S.

 

 

 

 

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