Top 15 Most Popular Social Networking Sites
Social Networking App | Monthly Active Users |
| WhatsApp (owned by Facebook) | 1,500,000,000 |
| Messenger (owned by Facebook) | 1,300,000,000 |
| 989,000,000 | |
| Instagram (owned by Facebook) | 800,000,000 |
| QQ Chat | 783,000,000 |
| QZone | 652,000,000 |
| Viber | 249,000,000 |
| LINE | 218,000,000 |
| Snapchat | 200,000,000 |
| YY | 122,000,000 |
The 6 Best Social Media Platforms For Your Business in 2021
1 Choose Social Media Platforms Where Your Audience is Located
2 Choose Social Media Platforms That are Specific to Your Content Type
3 Limit the Number of Social Media Platforms You Choose to be On
The 6 Best Social Networks for Ecommerce Advertising
- Facebook.
- Instagram.
- Twitter.
- Pinterest.
- LinkedIn.
- Snapchat.
The 6 Most Effective Types of Social Media Advertising in 2021
- The 6 Best Social Networks for Ecommerce Advertising
- 1. Facebook Advertising
- 2. Instagram Advertising
- 3. Twitter Advertising
- 4. Pinterest Advertising
- 5. LinkedIn Advertising
- 6. Snapchat Advertising
The Different Types Of Social Media Platforms To Serve Ads:
- Social networking (Facebook, LinkedIn, Google+).
- Microblogging (Twitter, Tumblr).
- Photo sharing (Instagram, Snapchat, Pinterest).
- Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
Three factors determine which social media to choose:
- Where your target customers are most concentrated (usage, groups, etc.)
- Where your target customers are most accessible (preferred media, ad targeting, etc.)
- Where your target customers most actively engage with ads (testing required)
According to an extensive study done by AdEspresso, the average cost per click (CPC) of Facebook ads as of 2016 was roughly .28 cents and the cost per 1,000 impressions (CPM) was $7.19.
Instagram’s engagement rates are 58% higher than Facebook’s and 2,000% higher than Twitter’s.
Sellers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on Instagram.
Twitter is a viable network for organic engagement. Brands don’t need to pay in order to reach their followers, which enhances the platform’s value even when running paid ads.
On average, a thousand ad impressions (CPM) on Twitter ads cost between $9 and $11 while clicks cost roughly 25-30 cents each. Both optimized campaigns bring about similar levels of engagement for a minuscule price difference.
Engagement is highly on Pinterest. Images are effective in showing custom product creation. Users use Pinterest to find and purchase creative products. CPM ois $5.30 and a CPC is $1.52,
LinkedIn focuses on the business to business (B2B) market. Advertising costs from $2-$7 prt vlivk (CPC).On any day Snapchat reaches 41% of 18-34 year-olds in the U.S.
No comments:
Post a Comment