Red Ribbon Week increases drug awareness

The National Family Partnership (NFP) announced its 27th annual Red Ribbon Week, Oct. 23-31. Red Ribbon Week is the oldest and largest drug prevention campaign in the country. In 1985 after the murder of a DEA agent, parents, youth and teachers in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the destruction caused by drugs.   

"By decorating their homes together with this year's Red Ribbon theme, families carry the message to their communities." said the NFP's Volunteer President Peggy Sapp. The nation's oldest and largest drug prevention campaign reaches more than 80 million people nationwide. 

The Drug Enforcement Agency (DEA) is co-sponsoring this year's Red Ribbon week. "DEA is excited to partner with the National Family Partnership to come together to talk about the drug problem," said DEA Administrator Michele M. Leonhart.  "Red Ribbon Week is also when we honor DEA Special Agent Enrique'Kiki' Camarena, who made the ultimate sacrifice to keep our communities safe."

The NFP was established in 1980, and is a national leader in drug prevention, education and advocacy.  Its mission is to lead our nation's families and communities in nurturing the full potential of healthy, drug-free youth.