Tuesday, February 15, 2011

Malibu Surfer Says "Just Chill" After Reading Study On Energy Drinks and Kids

By Ashley Kraynak

A Miami University study dominated the health news cycle yesterday concluding that energy drinks could be potentially harmful to children's health.  Beverages such as Red Bull, Energy and 180 have up to five times more caffeine than a can of cola, and contain herbal supplements that supply no health benefits to children (or adults).

With this new information, it's no surprise that players in the relaxation beverage category are taking center stage.  CNN Health and the Washington Post have shown interest, but the latest debate is on whether or not the new relaxation drinks are accompanied by side effects similar to those felt after taking Ambien or even marijuana—especially with names like Canna Cola and Mary Jane's Relaxing Soda.  While most in the relaxation category bill themselves as alternatives to energy drinks, it seems as though many of these products might be as or more harmful to children than Red Bull. 

Robert Young, co-founder of the beverage company behind the new stress relieving drink Just Chill says: "Read the label before you believe the claims the companies behind these products are making." 

Just Chill seeks to answer a new generation in consumer demand: healthy, natural and functional.  A lightly-carbonated, tasty beverage that provides natural stress relief without sedation, it features 7 essential vitamins and minerals, gingko, ginseng, and L-theanine, with only 12g of sugar and 50 calories per can, allowing consumers to keep their cool and live above the noise.  

Just Chill is the brain child of Max Baumann, a 21 year old surfer from Malibu, who while at college noticed that his peers weren't in need of more energy, but instead needed to, well.....just chill out.  From here Max partnered up with Young to develop the beverage, which packs as much L-theanine as 10 cups of green tea into just one can.

"I really just wanted to create a drink that would help people remain calm and focused instead of making them feel jittery and out of control," said Baumann, the 21-year-old CEO.

"While we strongly believe that achieving stress relief through exercise and a diet focused on natural ingredients is the way to go, some of the so-called 'relaxation' beverages are not healthy.  Consumers should avoid anything that promotes drowsiness.  And some of these drinks, unfortunately, certainly do.  Is the drink heavy on natural ingredients or preservatives?  Is there a high count of sugar, carbs, fat or sodium?  If the answers to these questions are yes, that probably means what you're holding is not that good for you,"  added Young.

No comments: