Mixed flavor juice growing by 100 million litres
in troubled global juice market
A new report by Canadean reveals that global sales of mixed flavour, HPP and cold-press products are increasing in an otherwise declining juice* market, due to growing health awareness among Western consumers and the exploding demand for juice in emerging markets.
In recent years consumers have started to favour premium juices with mixed flavours over historically popular single flavours such as orange and apple. Canadean's latest annual Soft Drinks Market Insight reports find that global sales of orange and apple juice declined by half a billion litres between 2013 and 2014 to under 12 billion litres. This compares with more than 13.5 billion litres of combined global sales only five years ago in 2009. "In many Western markets fewer people have a traditional breakfast meal and more consumers are concerned about the high sugar content of juices. Flavour mixes are providing a much-needed volume boost for struggling juice manufacturers," says Chris Strong, analyst at Canadean.
Source: Canadean
The research reveals that more exotic and unusual flavour combinations are beginning to emerge, including vegetable juices, blood orange and passionfruit. On a global basis, mixed flavours have grown by a 2% CAGR between 2011 and 2014 compared to a 2% decline for the juice category overall. This translates into a volume rise of around 100 million litres in only three years, from 1.6 to 1.7 billion litres. In the leading North America market the segment recorded almost 8% growth, despite production difficulties due to rising raw material costs and crop shortages. Similar success has been seen in West Europe where mixed flavours rose by 1% in 2014, against a 5% decline for the juice category overall.
Together with value-added innovations such as cold-pressed and high-pressure processed (HPP) products, flavour mixes meet growing consumer demand for innovative and high quality beverages. "HPP and cold-pressed juices are particularly interesting for manufacturers. They not only satisfy consumer demand for fresh products where ingredients and taste have not been impacted by industrial processing, but can also be sold at premium prices," adds Strong.
China and India driving mixed-flavour growth in 2015
Flavour mixes are expected to continue their robust performance into 2015, with up and coming markets in Asia, particularly China and India, helping to drive growth due to rising disposable incomes. Since 2011, flavour mixes have increased by nearly 40 million litres in these two countries, reaching a pooled volume of over 81 million litres in 2014, and are expected to grow by a further 14% in 2015. Canadean forecasts mixed flavours to make inroads into the wider juice category globally as well, taking a share of almost 10% by the end of the year.
* * *
Editor's notes
All numbers used in this text are based on the Canadean's annual Soft Drinks Market Insight reports, published in May/June 2015.
* Juice is defined as 100% pure juice
Canadean expects mixed flavour juices to continue to record healthy growth.
About Canadean
Canadean provides in-depth market research across the fast-moving consumer goods (FMCG) sector, including food, packaging, ingredients, soft drinks, beer, retail, wines & spirits, cosmetics & toiletries, foodservice, baby food, tobacco and travel & tourism. Canadean specialises in conducting online survey panels, producing in-depth market insight country reports through qualitative and quantitative research. For updates, please follow us on twitter, LinkedIn or visit www.canadean.com
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Thursday, July 30, 2015
Mixed flavor juice
Ready-to-Eat Organic Products
EARTHBOUND FARM LAUNCHES NEW, READY-TO-EAT ORGANIC PRODUCTS:
CULINARY-INSPIRED SALAD KITS AND KALE CAESAR POWERMEAL® BOWL
Developed with Earthbound Farm's Executive Chef Sarah LaCasse, the one-of-a-kind, all-organic "Classic Salads for the Modern Palate" offer bold flavors with tender leafy greens, gourmet dressings and premium toppings that make it easy to round out any meal with a delicious, nutritious salad.
- Organic Kale Caesar Salad Kit (Rich & Spicy) includes tender baby kale, crunchy red and green cabbage and sweet shredded carrots packaged together with roasted sunflower seeds, flavorful aged Parmesan cheese, crunchy multi-grain croutons and a spicy lite Caesar dressing.
- Organic Sun-Washed Mediterranean Salad Kit (Savory & Tangy) is composed of earthy spinach, peppery arugula and bitter radicchio packaged together with chewy sun-dried tomatoes, crunchy roasted chickpeas, tangy feta cheese and a Greek dressing with sun-dried tomatoes and kalamata olives.
- Organic Garden Party Salad Kit (Festive & Fruit Forward) includes spring mix and Asian greens together with chewy, mildly tart dried wild blueberries and cranberries, zesty feta cheese and a slightly sweet raspberry-balsamic vinaigrette.
Like all Earthbound Farm products, the Salad Kits and PowerMeal Bowls include produce grown in accordance with the company's industry-leading food safety and organic integrity programs, and all items are certified organic.
Earthbound Farm's Classic Salad Kits for the Modern Palate (9-10 oz. bags) are available now with a SRP of $4.99-$5.99. Each kit offers two and a half to three servings, compared to other salad kits offering only two servings per package.
Earthbound Farm's PowerMeal Bowls (4.93 – 5.58 oz. clamshells made from recycled plastic bottles) are shipping now with a suggested retail price (SRP) of $4.99. All bowls range from 200-300 calories with 5-10 grams of protein per bowl.
For product coupons in addition to tips and recipes for happier, healthier living, sign up for Organic Bound, Earthbound Farm's web-based magazine and newsletter.
About Earthbound Farm
Earthbound Farm, based in San Juan Bautista, Calif., is a leading organic food company bringing the benefits of fresh, flavorful and healthy organic foods to as many people as possible. From its signature Spring Mix to its fresh and frozen fruit and vegetables, herbs and snacks, Earthbound offers an array of tasty and nutritious food with the goal of making a healthy difference in the way America eats. Whether fresh, frozen, dried or packaged, for 30 years Earthbound has specialized in growing food from the soil organically, fostering the health and harmony of the ecosystem. Earthbound Farm is a WhiteWave Foods company. For more information, visit www.ebfarm.com and follow @earthboundfarm on Twitter.
Medical care
New Medical Thriller Asks: What Constitutes Harm?
"First do no harm," is a modern interpretation of the Hippocratic Oath physicians take when they begin their careers. Although these words are not found in the original oath, the intent is the same. Physicians promise to treat patients to the best of their ability and never, knowingly, cause harm to their patients.
But what if a physician's "best" included magical powers?
Larry Krantz, M.D., combines his love for writing with his background as a physician in his compelling new book, Strange Miracles. Intrigued by popular television shows and movies, he explores the notion of psychic and magical powers used for healing.
Jordan Wilkins is a doctor in a rural town in Missouri, where he discovers the remarkable ability to heal people in unexpected and magical ways. While the results are amazing, many in the community soon wonder if Jordan will expect payback. Despite his medical success, Jordan, his wife and handicapped teenage son are confronted with frightening and unexpected opposition.
Meanwhile, in Los Angeles, Breana Cruz has great perceptive ability and could have been a curandera, or intuitive healer. Along with Jordan, they are recruited to the Proteus Project to hone and perfect their skills. Before long, however, they wonder if the Proteus Project is as benevolent as it appears, or has a darker side.
Through a journey of self-discovery and an examination of human character, Strange Miracles asks:
- What would you do with the gift of perception and the ability to change physical forms by intent alone?
- Can a person change, for better or worse, if they make the wrong choice?
- How can we use power selflessly and not be seduced by corruption?
- What does history teach us about miracles?
- Do miracles still happen? What are examples of everyday miracles?
"As a physician, I have seen the miracle of unexpected cancer remissions and cures of other diseases that defy explanation," says Dr. Krantz. "I believe there is a place of stillness where extraordinary things can be seen and heard that are often lost in the noise of human affairs and worries."
About Dr. Larry Krantz
Dr. Larry Krantz is a graduate of Cornell University, where he was an Honors English student, but went on to study medicine, becoming a physician and Assistant Clinical Professor at the University of Colorado Medical School. He now writes fiction full time and teaches creative writing. He is the author of Dreams of Atlantis and Strange Miracles. Along with his wife and son, he enjoys the Rocky Mountains, biking, sports, fun, growing organic vegetables, sunshine, and meaningful conversations.
Learn more about Dr. Krantz at http://www.larrykrantzauthor.com/ and connect with him onFacebook.
Strange Miracles is available on Amazon, Barnes & Noble and NetGalley.
Stay Hydrated with Clean ZEROWATER filtration systems
Hydration is key to staying healthy and keeping with your fitness regimen and goals. Zerowater is the ONLY gravity fed filtration system on the market to meet the Food and Drug Administration's requirements for Total Dissolve Solids (all the gunk in your water) in purified water, meaning you can get quality water at home or on the go with their range of products. ZeroWater, the only comparable alternative to purified bottled water, brings a new premium water solution and functionality to consumers.Zerowater products range in 6C to 23C as well as a Tumbler for on the go, a Mini Filter that will replace a BRITA filter, as well as the new ReadyPour that you no longer have to wait on the water to filter. Below is a description of several of the products.
- ZeroWater Ready-Pour Pitcher - NEW 2015
Get the great-tasting water of ZeroWater's patented five-stage Ion Exchange system, but without the wait. ZeroWater's ReadyPour pitcher is the first in its class that has a sealed lid and reservoir, making it possible to pour water that has already been filtered without spilling water that's still filtering. This means the reservoir can now be kept full, adding up to two cups' capacity.
- ZeroWater Mini-Filter - NEW 2015
Introducing the first premium filter for Brita pitchers. Brita customers can finally enjoy filtered water free of virtually all dissolved solids with the ZeroWater 5-Stage filter for Brita pitchers and dispensers. This premium filter offers an alternative to the standard 2-stage Brita filter, which can only remove about 50% of dissolved solids in tap water. This filter enables filtered water drinkers to try the latest filter technology without having to commit to purchasing a whole new filtration system. In addition, the Mini-Filter also has color change technology on each filter to indicate when replacement is needed.
ZeroWater Tumbler - ZeroWater's 5-stage, ion exchange filtration system is now available in a personal, 26-ounce tumbler with the next generation in filter replacement technology. Each filter is designed with a "Color Change" window which indicates when to replace the filter. These tumblers fit in most cupholders and allow great tasting water straight from the tap, whether at home or on-the-go. MSRP $14.99
- ZeroWater Stainless Steel Pitcher - Great-tasting water now comes in a modern, stainless steel design. BPA free, this 8-cup ZeroWater pitcher prioritizes both form and function in that it is constructed from stainless steel and translucent black plastic. It comes with a laboratory-grade water testing meter that indicates precisely when it's time to change the filter while demonstrating how ZeroWater leaves virtually zero dissolved solids in water. Also included is one 5-stage dual ion-exchange filter and a guarantee for great-tasting water. MSRP $39.99
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