Kid inspired Eat a Rainbow Collection is set to kick off at Whole Foods Market this Friday with a paint party and cooking demo by celeb kid chefs.My Social Canvas is a bright new contender in the world of stylish lifestyle brands that give back. All products are designed by students for a cause. Their student designers range from age 7 to college students ready to start a career in fashion. This fall, they are supporting the healthy eating movement by teaming up with Whole Foods Market to launch their Eat A Rainbow Collection of fun and educational lunch bags and grocery totes. Starting Friday and running through the end of September, they'll be hosting an "Eat a Rainbow" paint party tour at over 15 Whole Foods Market stores in NYC and other areas of the Northeast. These events are set to inspire kids to eat healthy salads everyday and will feature paint activities and informational cooking demos by celebrity kid chefs Haile Thomas and Hunter Zampa (both season one contestants on the Food Network's Rachael Ray v. Guy Fieri Kids Cook-Off.)The Eat a Rainbow Collection was inspired by seven-year-old Jimmy T. who exclaimed: "Rainbows make people happy! Eating salads that are bright and colorful make us healthy. Eat a rainbow everyday!" He couldn't have been more right as it's been proven that vibrantly hued fruits and vegetables are high in important vitamins and minerals. At the upcoming launch parties, kids will have a chance to paint their own ideas of what their rainbow might include and will learn tips and a recipe for their very own rainbow salads.With the purchase of every bag from this series, folks are supporting the Let's Move Salad Bars to School grant program that was developed by the Whole Kids Foundation, Chef Ann Foundation, National Fruit and Vegetable Alliance, and the United Fresh Produce Association Foundation in support of First Lady Michelle Obama's Let's Move! Initiative. This program is dedicated to bringing healthier choices of fresh produce into schools across the nation. These stylish bags will be selling at all 30 Whole Foods Market stores in the Northeast region.