Tuesday, March 04, 2014

Organic India Keeps It Real With Non-GMO Certification

Global organic wellness brand reinforces commitment to the people and the planet with new certification unveiling at Expo West 2014

Los Angeles – March 4, 2014 – ORGANIC INDIA, leader in organic herbal wellness teas and functional supplements, announced today its verifications from Non-GMO Project, confirming integrity of its organic herbs and commitment to wellness for people and planet. This new certification will be celebrated at Expo West 2014 in booth #2016 on March 7, 2014 along with product samplings, a close-up look at adaptogenic herbs and a musical performance by the brand’s ambassadors Avasa & Matty Love.

“Evolution is essential,” said Krishan Gupta, Global CEO, ORGANIC INDIA. “A higher standard of quality, purity and overall wellbeing has always been our ethos, and it’s wonderful to have our commitment to our farmers, our planet and our wellbeing verified by this elite organization. It’s an honor to be recognized, from our small farming villages in Northern India to the shelves at your local supermarket.”

A numerous amount of ORGANIC INDIA’s Tulsi-forward teas and herbal supplements (expect Ghee and Chyawanprash which are outside the scope of certification) have been certified as Non-GMO. This verification authenticates the integrity of ORGANIC INDIA seeds, herbs and products as natural, heritage strains. Non-GMO Project is a non-profit organization raising awareness about the dangers and unknowns of genetically modified foods and encouraging government to allow consumers to make informed decisions about purchasing GMO products.

Prior to receiving this official certification, ORGANIC INDIA followed strict self-imposed standards through its E.A.R.T.H. S.E.E.R. mission: promoting the wellbeing of planet and people by being Ethical, Accountable, Reliable, Trustworthy, Holistic, Socially, Environmentally and Economically Responsible. ORGANIC INDIA is currently in the process of certifying its entire product line with Fairtrade, Demeter Certified Biodynamic® by the end of the 2014. The Non-GMO Project logo will appear packaging shortly.

ORGANIC INDIA offers over 50 premium, high potency herbal teas, supplements and personal products. Most products feature the key ingredient Tulsi (Holy Basil, “Queen of Herbs”), an adaptogen that supports the immune system, stress management and enhances the functional properties of other ingredients. Since 1999, ORGANIC INDIA has worked directly with thousands of marginalized family farmers in India, creating sustainable communities through fair-market agriculture, access to healthcare, education and gender equality and empowerment programs. ORGANIC INDIA products are certified organic and wildcrafted on over half a million acres of traditional and converted farmland throughout India. For more information on ORGANIC INDIA USA, or its 2,000 retailers, visit www.OrganicIndiaUSA.com or join the community at https://www.facebook.com/OrganicIndiaUSA?ref=ts


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